According to a recent study detailed by the Small Business Administration, companies with a strongly constructed marketing plan are more likely to be satisfied with their marketing efforts, yet smaller companies are far less likely to have a detailed plan in place. Wise Business Plans, which emphasizes marketing in every custom business plan it creates, is committed to changing that statistic in 2014.
"Smaller companies often under-market themselves, not because they don't understand the need for strong marketing, but because the process can seem daunting and it's sometimes hard to know where to start," said Joseph Ferriolo, director of Wise, which provides custom business plans for new and expanding companies. "We guide every single client through the business planning process step-by-step, and a big part of that is creating a marketing strategy that is individualized for each company's needs."
The study, undertaken by Marketo and detailed on SBA.gov, indicated that 23 percent of business leaders admit they don't have marketing goals for their companies.
Ferriolo said that's a tremendous mistake.
"If people don't know you exist, they can't support your success," he said."You simply must have marketing goals to maximize your success. There's no alternative."
Luckily, he said, the experts at Wise are well-versed in helping business owners of all experience levels create marketing plans that really work.
"We'll help you plan for success and get the word out about what you have to offer, and then you can do what you do best: Run your company."
Wise Business Plans (wisebusinessplans.com), staffed with professional MBA writers, researchers and financial experts, is a trusted partner for businesses across a broad spectrum of products and services. Our mission is to empower our clients to make the best possible business decisions, boost company performance and facilitate their funding success by laying the groundwork for strong businesses that excite, inspire and retain talented and exceptional employees.