Are you and your employees able to explain to your customers how it is that your business is different than your competition? Can you tell them how they will benefit from that difference? It’s not as easy as you may think unless you have planned ahead and thought it out. You have to make sure you identify your unique qualities and use them to separate company from all of your competitors. Here are some tips for using sales and marketing strategies to flip your competition on its head.
One of the most important differences small businesses have over larger companies is the role that the small business owner plays. As an owner, the reputation and success of the business rely on you. So stay true to your business values as you work to define and communicate your unique brand personality. Avoid all the shallow jokes and small talk humor, have integrity and be honest. Be prepared to explain why you are better than the competition without talking bad about them. It’s always best to talk about your companies positives instead of the competitions negatives. Just make sure to back up your claims with customer testimonials and references.
There is an old saying,” Make sure you’re fishing with what the fish want, not what you want to catch fish with”. What matters to you doesn’t always matter to your customers. Listen to your customers’ needs, survey them or post a poll online asking what they value about your business. Use what you find out to give your competition a few fits.
To help refine your brand as a one of a kind, it’s important to identify the unique qualities your competitors are claiming for themselves. Try to uncover your competitors’ vulnerabilities and where your strengths come into play against them. Knowing the strengths and weaknesses of your opponent is crucial to winning the marketing game. Ask your customers about their experiences, check online reviews and keep updated with the local newspaper. If your competition slips up, or does something great, you want to know. And if you do wind up losing a deal, don’t be afraid to ask why.