The Turn of a Key — A Keyword, That Is

How do Google, Yahoo or Bing and other search engines come up with all the answers? If you’ve ever asked yourself this question, you are one of the thousands of small business owners trying to figure out the secrets of search engine optimization (SEO) and use it to benefit your business. A way to consistently keep your company ranked at the top of search engine results.

Although there really isn’t a secret formula for placing your product at the top, there may be a not so secret, secret word. The word is “keyword”. Capture the attention of search engines by assigning keywords to every page of your website.

Make sure to keep things simple, but also, be specific. Your keywords should represent, as precisely as possible, what you do, where you do it, and what you offer. For example, on their website, a local painter might use specific words like ” Atlanta painting,” “Home design painting” or “Exterior and interior painters.” Relevant keywords help other users find your site on search engines, so you must use keywords that are related to what you do. The aforementioned painters would consider general keywords like “home and business,” “interior and exterior,” or “environmentally friendly.”

When incorporating keywords into your pages, you should try your best to be strategic. Put your keywords in page names, image names, page content, and headers. Use them throughout the page but especially toward the top so search engines pick up on them quicker. And be natural, try not to overuse your keywords. This will only tend to make your website harder to read for the search engines and potential customers. Use your keywords where they fit naturally.