What’s in a name? When it’s your small business, choosing the right name means a lot. It can be a stressful and difficult decision-making process, and one which is very important to the future of your business.
Most of us want to get the opinion of those that we care about, but everyone will have a different viewpoint, and some may feel offended if their ideas are not used. In the end, you are the one who must live with the choice that is made. You are probably better off making that decision on your own, or including those that are actually invested in the business.
Many new business owners want to use their own name as the foundation of their business brand. While there is nothing wrong with personalizing a business with your name, it can make the business harder to sell, if you should decide to do that at a future date.
Businesses seem to do better with a name that lets customers know what you are about. If you have to explain your company name to customers or clients, you may have lost them already.
Most business owners plan on keeping and growing their company, so a name that is easy to remember and escapes the realm of being trendy, while not too wordy, difficult to pronounce or spell would be an excellent choice.
You should consider that you will probably want a business name that has an internet domain name available. Checking into this issue before choosing your business name can save frustration later.
Of course, your integrity and hard work are what means the most, but the proper name can go a long way in seeing that your good business is recognized for what it is.