Strengths, Weaknesses, Opportunities and Threats

Known as a SWOT analysis, factors for a given business, project, or personal objective are studied. The idea is to use the analysis to determine what internal and external factors may help or hinder your desired results. A SWOT analysis helps measure risks and rewards while identifying obstacles the may stand in the way of your desired objectives. This analysis could lead to strategies for dealing with negative factors while maximizing your company’s strengths and opportunities. The more precise your analysis, the easier it will be to create a business plan for accomplishing your objective.

Strengths and weaknesses represent the internal factors that affect your business, while opportunities and threats are external, environmental factors that are often uncontrollable and unforeseen by the average entrepreneur. A SWOT analysis can be used as part of business planning, market analysis, organizational change, or any situation requiring strategic planning to reach the desired goal. This is a subjective process with built-in limitations, but there is no question that SWOT analysis can provide valuable insight for any business, project or individual.

Building a successful business requires comprehensive planning and forethought. Using a professional business planner, such as Wise Business Plans, will assist you in setting your goals, defining strategies, and turning your vision into reality. It may sound complicated, but with the help of some key business analyses, you can make the process much easier for yourself