We are often asked, “What is the most important part of a business plan.” Now, of course we always say that every part of your business plan is of the utmost importance and here at Wise Business Plans we believe that is true. But there are areas where your input into the research and writing of your individual plan is most important. When we write your plan, always pay special attention and give us your best in these strategic sections.
Your biography is where you will demonstrate that you have the technical and leadership experience to drive your idea to success. It’s your chance to prove you have the experience, or that you have surrounded yourself with others who have it. Investors, whether personal friends, bankers or angel investors, know they are investing in you as the owner. You are contributing most of your time, your talents and your passion into starting this business and bringing it into the marketplace. Don’t let this turn into a typical online bio-type that only lists your education and experience. Instead, give us all the information we need to convince your chosen audience why you are the right person at the right time to own and operate this business.
First impressions are just as important in a business plan as anywhere else, realizing that, your executive summary needs to prove to the reader that your business will be successful by describing what customer needs are fulfilled, how this business idea sets itself apart from all the other competing alternatives available in the marketplace and the rewards to be obtained by investing in you. Here at Wise, we are experts at bringing out the best in you and your new company.
Make sure your sales goals that are supported by solid research that you understand and an actionable marketing plan. Where and how are you going to capture revenue? What are the names of your first prospects? What is your sales pitch for gaining the sale? How will customers become aware of your new company? If the argument and support is not convincing, the banker, angel, vendor or customer will arbitrarily give your projections a downgrade. This means less investment and cash for you. Investors know how important it is to think through the all numbers before investing their hard earned money. At Wise Business Plans, we make sure it is easy for them, and for you!