Is Your Website Just a Website?

Running an online website can be challenging, but once you know a few guidelines, you’ll be ready to decide on a plan and set up an online store that brings in sales and custom caters to your customers’ needs. Businesses large and small have discovered that e-commerce is the answer to reaching all of their prospective customers. Miss out, and you’re giving up potential profits. Just like any brick and mortar store, your web store needs a solid foundation, here are some essential features that can help your customers smooth shopping experience.

Highlight your company’s contact information Customers need to know how to contact you without looking all over for it. You can build credibility by putting a phone number and email in the footer on every page where they can be easily found.

Always show related products. Your customers are likely to purchase additional items when they see related or recommended products. For example, when a customer orders that new kitchen sink, give them your choices of faucets, also.

Make sure your company instills trust. Many would-be online shoppers feel unsafe submitting credit card information over the web. Make your e-commerce site easy to trust with encryption and state of the art, up to date security measures.

Last but not least, build a mobile-friendly site. As technology evolves so does internet access. Having a mobile adaptive site creates the answer to the variety of mobile devices your consumers use to connect to your website. Statistics show mobile web shopping is growing 8 times faster than 10 years ago.