The holidays are right around the corner, and now is the time to prepare your business. Holidays are time for family, friends and sales. For many businesses, this time of year provides the biggest part of their profits. Preparing now by keeping a few things in mind can help boost your holiday sales.
You and your business are both unique. This is a great time to get creative and let your brand standout. Send cards that show your company’s personality or send an email highlighting some of your upcoming sales and emphasizing what makes them special.
Part of preparing for the holiday rush is being sure you have enough product in stock. You don’t want to run out of in-demand items. Start preparing the shelves and stock up on popular products. This will help make sure you can meet every customer’s needs.
Being festive and decorating your business will help your customers get in the spirit. But you don’t want to overdo it and clutter your store. Nice decor can help bring in walk-in traffic. Use some of the decorations to highlight special products.
It’s a wise idea to plan for a rush. If you think you may get more holiday customers than you can handle, consider hiring temporary help. Plan how you will accept multiple customer payments. It’s better to be over-prepared than under-prepared.
Before the holidays hit, carefully plan all of your promotions. Be sure to market these promotions ahead of time. Offer free gift wrapping or bundle some of your slow-moving inventory with popular items. This is another area where you can get creative.