Online shopping is not just a trend anymore. Companies of all sizes have discovered that e-commerce is the key to finding all of their potential customers. Don’t let your company miss out on these new avenues of profits.
Running an online store can be challenging, but once you know the basics, you’ll be ready to create a plan and set up an online store that brings in new sales and discovers more future customers. Here are a few essential features that can help customers shop easier and make your online store an easy place to shop.
Make sure you highlight your contact information. Customers want to know how to contact you without searching over the whole site. Putting a phone number and email in the footer on every page address where they can be easily found can add credibility to your website.
Help customers find what they want by keeping the search field visible on every page. And show all of your related products, customers will be more likely to purchase additional items when they see other related or recommended products. For example, when a customer orders cooking pots and pans, you can show them a popular utensil set, also.
Make sure your shopping cart is visible throughout the entire process. It’s even better to show a summary of the cart’s contents. Help customers through the ordering process with clear, thorough information, presented in short instruction statements and bulleted lists. Too many confusing instructions could make customers bail off your site.
The internet is a crucial place to establish your company’s presence. Remember, if your customers are online, your company should be, too! Wise can provide you with a custom-designed website ready to propel your company to new heights of online success. Check out our services offerings for more information.