Since when does every business have to have a website? Hasn’t many a business in the past achieved healthy growth before the internet came along? Once the web was well established, businesses still chugged along and managed to add new sales and even new locations without the internet.
What we sometimes fail to see is just how well a company with a website is doing, compared to it’s “non-websited” brother. Once you have seen the difference in sales or customer traffic and referrals, you’ll see the need for an internet presence. Other than the fact that all of your competition probably already has a website up, here are a few more reasons to get your website up and running.
Companies spend millions creating brochures and distributing them. When your website is up and working, your potential customers can find out about you and any of your products online. If you get most of your business through networking and personal connections, then those people will want to check out your website. By having a website, potentially thousands of people are going to be aware of your business and you will be able to influence their decisions and educate them.
The internet has opened up a whole new world of marketing that didn’t exist before. Your website can attract new business by using a whole host of low cost marketing techniques. Your website runs 24/7 without any supervision or need to lock it up. You can always be there for your customers.
Don’t know how to compete with all the big names out there? By creating a great website with a solid strategy behind it, you can get the upper hand on the big guys. Maybe you have no chance of building skyscrapers, but your website can break down the perceived wall between you and them.
Have you ever had difficulty making that sale? Or convincing someone that you are the real deal. By having a well structured website, you can bolster your credibility. You can provide the ultimate proof that you are, in fact, a real business concern. Have you tried getting a business loan recently? It’s not easy, but if you try and the bank manager asks to see your website, you’ll need to have a good one. The perceived value of your business will be lower in everyone’s eyes, especially your customers if your website isn’t up to par.