Yes, baseball isn’t the only thing that needs to have a great pitch.The average adult attention span is said to be about 8 seconds. Why is this important? In reality, most of us will stop listening after about 20 seconds, so it is imperative that your pitch attracts your intended audience’s’ attention right away, or you may lose them. Telling someone what you and your business do in this amount of time is a talent that should be practiced word for word. Don’t plan on getting by with an improvised statement on how great your new company will be. Here are a few traditional ways of developing your best pitch.
Start your pitch with a firm announcement of who you are and what your mission is. Make sure you get straight to the point. What your company’s name is and what your company does. This will establish your businesses personality, it’s brand, and that is your most important jumping off point.
Next, tell your potential investor how people know you and your company from all the other competition. It’s a little abstract, but let them know what your new businesses’ voice sounds like, the type of customer that you attract and the values that your company stands for. If you’ve been in business for any length of time, make sure you tell what community you serve and the good your company has done for the people you live and work around.
Also, give some thought to your unique pitching style…is it serious, funny, or straightforward? How have you always connected with other people? The key to making a successful pitch is just that, connecting, and connecting in a way that will produce positive results.