Do your customers use your products or services because they have to? Maybe you are the only game in town, or the most convenient. Or do they come to you because they honestly like you and your company? Do they buy from you out of loyalty to you and your brand.
With customers relying more and more on social media to spread the word about any companies that they love, (or hate), getting one customer to love you can quickly translate into hundreds or thousands. But, having one customer hate you can really cause problems, also. So how can you get customers to love your business? Like most good things, in order to succeed, the relationship with your client should focus on giving, not getting. Here are a few things that your business can commit to, to earn your customers loyalty and trust.
Your customers want a company they can rely on. Lasting relationships are built on trust, and that’s true for business relationships as well. Customers want to know they can rely on your products to last, or to solve their problems, they are waiting for you to make good on your promises. Earn your customer’s trust and never break it.
Caring and appreciation can build a lasting relationship. Appreciation begins when a customer first comes into contact with your business, it’s how you answer the phone, how quickly you reply to emails or the smile on your employee’s faces. Appreciation continues after you make the sale. Asking how the purchase worked out through a friendly letter or email can go a long way to building a loyal following.
Share a personal part of your business with your clients and customers. A sense of humor in your marketing materials, a story about your business experiences getting started, or simply a friendly chat when customers come in can give your business the human touch and give you an advantage over the corporate giants.