The following are 10 areas that the business plan should include…
Executive Summary: What is the business all about and why should the reader be excited? This section appears first; however, is usually written last.
Funding Request: How much funding does your business need? This includes the initial startup expenses and the ongoing working capital for payroll, marketing, etc.
Business Description: How does the business work? An overview of what the business intends to do.
Products and/or Services: What is unique about your product or services? How will your products and services better the lives of others?
Industry Analysis: The key section of business plans. How large is the market and what percentage do you plan to capture?
Competitive Analysis: This section should compare your strengths and weakness to that of the competition in the market. Why would a consumer use your product or service over your competitors?
Market and Sales: How will you promote and market your business so that the world knows you exist?
Management and Organization: When looking for funding, most will turn to this section. Who will be steering the boat? Having a strong management in place is vital to any successful business.
Operations: This section addresses how the business will be run on a day-to-day basis.
Financials: The goal here is to project realistic financials based on similar businesses within your industry. Seeking help from an account or business plan professional can be invaluable.