Make Good Plans Before You Shake Hands

Make Good Plans Before You Shake Hands

Whether it’s a contract with a supplier or a deal with an important partner, negotiating is essential to small business success. But if you’re negotiating with someone you want to have a lasting relationship with, a vendor, a client or other business owners, you shouldn’t negotiate to get only what you want out of the deal. You have to consider the other person’s concerns, also, so they’ll want to keep doing business with you. Here are some tips to help […]

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How Can Telling Your Story Establish Your Brand?

How Can Telling Your Story Establish Your Brand?

Brand storytelling is known by a different name, today. These days it goes by the name of Content Marketing. Many consumers have stopped falling for the traditional world of marketing. Consumers need consistently creative, relevant and valuable content delivered on new media with the intention of explaining or enhancing the customer’s beliefs or purchasing practices. Content marketing is the art of communicating on multiple levels with clients while, at the same time, confirming any potential customer’s idea of what your […]

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How Can I Plan for My Business’s Future?

How Can I Plan for My Business’s Future?

Entrepreneurs and small business owners hear a lot of talk about preparing for the future, or “looking at the road ahead.” Even here at Wise Business Plans, we’re always telling clients to make sure they have a map to guide them through the twists and turns of starting and running their own company. But what twists are we talking about? And how will you recognize the dips and turns ahead? What will they look like? That’s where the experts we […]

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Is Your Website Just a Website?

Is Your Website Just a Website?

Running an online website can be challenging, but once you know a few guidelines, you’ll be ready to decide on a plan and set up an online store that brings in sales and custom caters to your customers’ needs. Businesses large and small have discovered that e-commerce is the answer to reaching all of their prospective customers. Miss out, and you’re giving up potential profits. Just like any brick and mortar store, your web store needs a solid foundation, here […]

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Don’t Start Working From Home Without These Three Things

Don’t Start Working From Home Without These Three Things

A lot of successful entrepreneurs start off as home-based businesses. Working from home can be rewarding and exciting, but it is often filled with distractions and new challenges to master. So before you pull a chair up to that desk and shut the door, make sure you have these three items handy. A family that supports what you’re doing: When you start working from home it is important that you have the support of your family or anyone else who […]

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How Can I Show My Company’s ‘True Colors’ to the World?

How Can I Show My Company’s ‘True Colors’ to the World?

Your company and you as a person are linked together in many ways. One of the most important ways is personality. When you have to show how you feel or what you believe in without words, that’s when your “true colors” show through. This means character traits… but in some ways, it also means the actual colors you pick for your branding. Colors are known to make people feel certain ways. So the hues you choose to represent your business […]

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When Should I Review My Business Plan?

When Should I Review My Business Plan?

Almost all entrepreneurs should consider updating the strategies and tactics section of their business plan to meet constantly changing market realities. Creating your business plan may have been a pain, but updating a plan is easier because you already have a framework. During your business launch, you probably had little experience, and many of your marketing and operational forecasts were just educated guesses. Now that you have some experience and a proven track record, you know what works and what […]

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Looking to the Future: Understanding the Millennial Entrepreneur

Looking to the Future: Understanding the Millennial Entrepreneur

By now, most folks are very familiar with the term “Millennial.” Said in casual conversation, it typically applies to those people who are 30 years old or younger. By 2025, this group is set to make up 75% of the global workforce. Understanding the Millennial entrepreneur is crucial for the future of business. As a business owner with an eye on your future goals, you should make sure you are preparing your strategies and business for the rise of the […]

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How Can I Beat the Competition? The Four Pillars Of The Unbeatable Deal

How Can I Beat the Competition? The Four Pillars Of The Unbeatable Deal

It doesn’t matter if you sell goods or services. It doesn’t even matter if the economy is up or down right now. What does matter is if your business can swim when others are sinking. If you want to make sure your company stays in for the long haul, build your business on these four pillars of the unbeatable business deal. Offer an unbeatable deal. Make sure you have a product that is worthwhile in the current market, then create […]

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